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Stephane Lecuyer

CEO

For Stephane Lecuyer, it is the relentless pursuit of his dreams that sets him apart. For the former government Tax Auditor, it has been his ability to identify business opportunities starting with his role as a local promoter that set the stage for his remarkable career beginning in College. By focusing on business fundamentals, Stephane has charted a path that reads like a late 20th Century “who’s who” in Hip Hop, Pop and R&B. Promoting shows with Hip Hop luminaries such as LL Cool J and KRS-One led to job opportunities with BMG and later CSM powering the machine behind multiple Juno Award winning Prozzak, and later into the upper stratosphere of the music business with 2x Grammy and 10x Juno Award winner Nelly Furtado, Juno Award winner Divine Brown, multiple Grammy and Juno Award nominee Tamia, Juno Award nominee Fefe Dobson, Juno Award winner jacksoul, Gold record selling JRDN, Juno Award winning BET-TV host Keshia Chante, and American R&B singer Tweet. Coupled with these successes was his international touring experience and former role as Vice President of Marketing and Communications for Jamaica’s Cable & Wireless producing events in Jamaica and the Caribbean which landed Stephane and FULLCC the opportunity to breathe life into The Next Step Live on Stage tour on behalf of DHX/The Family Channel in 2015.  From 2015 – 2017 The Next Step has sold over 250,000 tickets in Canada, The UK, Ireland, Spain, Italy, Portugal, Australia and New Zealand. FULLCC also produced the Family Channel summer festival The Big Ticket to sold out audiences across Canada.

For Stephane Lecuyer, it is the relentless pursuit of his dreams that sets him apart. For the former government Tax Auditor, it has been his ability to identify business opportunities starting with his role as a local promoter that set the stage for his remarkable career beginning in College. By focusing on business fundamentals, Stephane has charted a path that reads like a late 20th Century “who’s who” in Hip Hop, Pop and R&B. Promoting shows with Hip Hop luminaries such as LL Cool J and KRS-One led to job opportunities with BMG and later CSM powering the machine behind multiple Juno Award winning Prozzak, and later into the upper stratosphere of the music business with 2x Grammy and 10x Juno Award winner Nelly Furtado, Juno Award winner Divine Brown, multiple Grammy and Juno Award nominee Tamia, Juno Award nominee Fefe Dobson, Juno Award winner jacksoul, Gold record selling JRDN, Juno Award winning BET-TV host Keshia Chante, and American R&B singer Tweet. Coupled with these successes was his international touring experience and former role as Vice President of Marketing and Communications for Jamaica’s Cable & Wireless producing events in Jamaica and the Caribbean which landed Stephane and FULLCC the opportunity to breathe life into The Next Step Live on Stage tour on behalf of DHX/The Family Channel in 2015.  From 2015 – 2017 The Next Step has sold over 250,000 tickets in Canada, The UK, Ireland, Spain, Italy, Portugal, Australia and New Zealand. FULLCC also produced the Family Channel summer festival The Big Ticket to sold out audiences across Canada.

As a youngster, Stephane’s family moved around a lot, not unlike a military family, due to his father’s career as a mining engineer. One day, fortune smiled on the Lecuyer clan in the form of a large job bonus that inspired the elder Lecuyer, a former high school band drummer – to purchase a cache of instruments for himself and his kids. Everyone played, including Stephane who by his teen years began to excel in Varsity sports – particularly Hockey and Basketball. While he loved his music, he was challenged to decide whether to be an excellent athlete or a “just ok” musician. Sports eventually won the contest and he found himself crisscrossing Canada competing in tournaments gaining a spirit for adventure and travel along the way. 

In College, at the urging of his parents, Stephane pursued a course in Accounting. While Accounting wasn’t initially his passion, it ignited an interest in business which was fueled by his discovery for his knack for putting together and promoting successful Hip Hop shows which he continued to do after he graduated. As a concert promoter at night with a fast track government job as a Tax Auditor by day, a comfortable life with a retirement was reasonably secure. Yet one day, shortly after promoting a successful show with Hip Hop superstars Outkast and KRS-One, a vision of his future flashed before his eyes in the form of a slightly older colleague who despite his thirty years appeared to be a lackluster middle aged man. Stephane determined this was not to be his fate, and he quit on the spot – determined to take his passion for the entertainment business further while supporting his young family.

With a move to Toronto from Ottawa, his education in the music business began in earnest with his first label job with Beatfactory Records (EMI), where his modest salary forced him to teach Accounting at night to make ends meet. The shuttering of Beatfactory led to a pivotal role in the Finance department of BMG where he saw how major labels made and lost money; invaluable lessons for the young impresario. Power networking within the Canadian Urban Music Association brought him to the attention of Chris Smith of CSM who tapped him to become General Manager of his operation. With the dual agenda of streamlining operations and mounting an arena tour for the blazing hot band Prozzak, Stephane made an immediate impact. Five month’s later, Nelly Furtado’s “I’m Like A Bird” exploded across the globe and suddenly Stephane was plugged into the matrix. Nelly’s global success earned her multiple Grammy and Juno Awards as well as a World Music Award. Stephane, the “Tax Accountant” was at the top of the game.

As is the nature of the music business – after seven years of jet setting around the globe Stephane grew restless and wanted a change. This led to his departure. By now, a business powerhouse, Stephane seized an opportunity for adventure and headed to Jamaica with his family in tow, to lead the marketing team for the island nation’s telecom giant Cable & Wireless (Now LIME). Armed with a $10 million USD annual budget, Stephane achieved unprecedented success for the mobile carrier for three years until he headed back to Canada to resume his Music Business career.

When the planets are aligned, things seem to happen with little effort. Such was the case upon Stephane’s return to Toronto. Once office space was secured, he was approached by World Vision Canada – a Christian humanitarian organization - who had mounted a fledgling Artist Associates Program.  One of their first shows was to be the legendary jazz pianist Oscar Peterson, but their lack of promotion experience was showing and ticket sales were in the proverbial toilet. Stephane swung into action and within weeks they sold 2,000 tickets affording the opportunity to sponsor 75 children that night. While doing good business was always a hallmark for Stephane, he discovered that doing business for Good was even better. For the next two years, Stephane led promotion for the Artist Associates Program promoting over 75 shows annually affording sponsorship of nearly 1,000 children across the world including the two children he sponsored on his own.  When management changed at World Vision Canada it was finally time for Stephane to depart allowing them to chart their own course.

Stephane determined it was finally time to build his artist management roster. In his own “full circle” moment, Divine Brown who had left CSM years prior, was seeking representation as she planned her next international moves. With his direction, the Juno winner secured a lucrative recording agreement with Universal Music Canada and they commenced recording her follow-up to The Love Chronicles.  Word quickly spread within the industry of Stephane’s return to the artist management space.  Consequently the roster to grew to over a dozen artists over the next 2 years. 

And then there was the accident. There’s nothing like a broken ankle to force someone to sit down and assess the future. The always active Stephane plunged into depression without his regular Hockey fix. But Physical therapy led to a return to form with the healing power of endorphins fueling his passion to do even better business as FULLCC. His vision for FULLCC now included a Management company, a Record label, Concert Promotion, and Marketing Services. 

In the ultimate “full circle” story – FULLCC learned that DHX/Family Channel was seeking a producer for The Next Step Live on Stage Tour for 2015. Stephane again swung into action leveraging his tour promotion background to develop a package and innovative approach which won the bid over other established firms. It was then in that moment that it became crystal clear; the Hip Hop impresario had come of age. All of the experiences in music, marketing, and touring had served to prove that he knew what to do and the deal was done. Not bad for a black Hip Hop guy who could do a corporate tax return. Not bad at all.